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'Tis the season for editorial calendars
Hidden in the dark recesses of nearly every media outlet’s Web site is a standing invitation to offer relevant content; it’s the editorial calendar. And every year at Weaver Stephens Group, we celebrate the winter holidays with our own little tradition: the gathering of the editorial calendars.
Writing a boilerplate is an exercise is self-discovery
Developing a corporate boilerplate is among the most challenging writing projects an organization will ever undertake. Imagine trying to describe yourself in 300 words or less – who you are, what you stand for, everything you do. Writing a concise yet comprehensive, all-purpose description of an organization is hard enough.
In the eye of the brainstorm
Today I took part in an exciting and productive brainstorming session. Now, I've been in lots of these kinds of meetings over the years. Who could forget a Slinky-wielding facilitator who encouraged us to "play our way" to inspiration. I've joined brainstorms with foregone conclusions and others with no end in sight. I've been locked in a conference room for five hours on a Saturday morning until my caffeine-addled brain could barely hold the wisp of a thought, much less contain a storm of creativity.
Turn your clients into thought leaders; you just might learn something
Most would describe thought leadership content development as a process for delivering information. But a recent experience revealed to one of our clients that the process of developing content can be a learning experience in and of itself.
"Repurpose" is my middle name
"Repurpose is your favorite word," said a client during a recent planning meeting. "When I think of you, I think of the word repurpose." I might rather be known for other words (smart, witty, gorgeous), but clearly I've driven home a main point of thought leadership content development: Repurpose it!
CMI Earns 2010 Client Advisor Award for its work with Weaver Stephens Group
Atlanta-based marketing research company CMI earned a 2010 Client Advisor Award from Creative Growth Group for its work with Weaver Stephens Group in the areas of industry thought leadership development, media relations, speaker placements, and marketing communications.
Gotta feed the monster
At least three times in the last few weeks I've heard some version of the following sentiment: Blogging is an arduous pain in the...
Study confirms that all B2B lists are not alike
We are often asked by clients whether and how to go about purchasing contact lists. In the business-to-business market, it's especially dicey. A recent study reveals that no two lists are alike; in fact, they can be shockingly different. “Online Sources of B-to-B Data: A Comparative Analysis, 2010” compared the performance of five list compilers that agreed to take part. The study's authors are Bernice Grossman, president of DMRS Group, Inc., a marketing database consultancy in New York City, and Ruth P.
Every press release has a backstory
Unless you're a Fortune 500 company distributing press releases that move stock prices, it is unlikely that media outlets are grabbing your news hot off the wire. A staple of the PR trade, the press release is a commonly misused vehicle for transferring information to reporters and editors who cover your industry.
Just because it's a trade publication doesn't mean it has to be boring
Why do most professionals read trade publications? Is it a) for pleasure, b) to keep tabs on the competition c) to learn something new?